Q:
What things should I consider in a Market Analysis??

A:
Market ramifications
  • Location
  • Level of competition
  • Location of other practices in 1 mile radius, 3 mile radius and 5 mile radius
  • Distance of relocation
  • Growth trends of the area
  • Proximity to schools, churches and major shopping centers
  • Neighborhood context
  • Architectural style and fabric of the surroundings
  • Number of households and population in 1 mile rad., 3 mile rad. And 5 mile rad
  • Demographics of the area
  • Average income
  • Average age
  • Average number of children per household
  • Average number of pets per household
  • Ethnic diversity
  • Adjacent land uses
  • Current businesses
  • Current zoning
  • Future / proposed zoning
  • Circulation
  • Vehicular access
  • Traffic counts & duration of peak loads
  • Full access / "right-in-right-out"
  • State highway frontage
  • Possibility of future road widening
  • Pedestrian access
  • Bus stop/public transportation
  • Short-cut or walk through site
  • Traffic generators - schools, stadiums, & auditorium
  • Contextual Features
  • Size and zoning
  • Dimensional aspects of the site
  • Shape & amount of frontage
  • Easements
  • Allowed uses
  • Amount of buildable area
  • Height restrictions
  • Parking requirements
  • Land use intensities
  • Legal implications
  • Covenants
  • Restrictions
  • Present ownership
  • Governmental jurisdiction
  • Future acquisition, condemnation or annexation by a college/university, city or county
  • Natural features
  • Slope of the ground - contours
  • Drainage patterns and water features
  • Soil types, bearing capacity and percolation capacity
  • Trees and vegetation
  • Rock
  • Manmade features
  • Existing buildings and/or foundations
  • Paving, curbs and retaining walls
  • Soil contamination - fuel station
  • Utilities
  • Underground or overhead electrical service
  • Gas availability
  • Water service and metering for irrigation?
  • Sewer service or on site septic system
  • Long range sewer capacity requirements
  • Storm sewer requirements
  • Telephone
  • Trash service/pick up
  • Sensory
  • Views into and visibility of the site
  • Views off the site positive and negative
  • Noise generators around the site positive and negative
  • Road noise
  • Industrial noise
  • Natural noise ie: stream, wind, wildlife
  • Odor generators around the site - positive and negative
  • Climate
  • Solar patterns
  • Prevailing winds and maximum wind speed
  • Typical storm patterns
  • Temperature fluctuations, high, low and average humidity
  • Average amount of rainfall and snow per month
  • Potential natural catastrophes- tornados, flooding, hurricane, earthquakes