Q:
How did HDA achieve high rise density at low rise prices in Atlanta, GA?


A:
ATLANTA - April 2, 2003 - With cozy seating areas, fountains and a medieval court garden inspired by the great villas of the Italian Renaissance, Sterling at the Park brings an authentic Tuscan ambience to Midtown Atlanta. But the combination of 15th century charm and 21st century amenities is not the only new concept in the 188 luxury apartment residences. The building is also an example of a revolutionary design and construction that enables high-rise density at low-rise prices, making the city’s expensive real estate a cost-effective project for residential developers.

Hill Design Associates (HDA), architects of Sterling at the Park, was challenged to design a structure with high rise density of 100 units per acre to make the $3 million per acre lot feasible for the developer, Sterling Development Company. To do this they needed to stay within the Type V Standard Building Code (SBC) construction methods which allow light gauge metal construction on five or fewer floors. The addition of more levels requires concrete construction and doubles the cost.

By exploring the limits of the various code requirements, HDA was able to increase the size of the project by two more floors while staying within the code requirements and also the budget of the developer. HDA found two exceptions in the Type V building code which allowed them to design five stories of apartments above a two story parking deck. With the first exception, Hill was able to add a sixth floor to the building as zoning officials categorized the parking deck as a basement. And with the second exception, they were able to increase the building by yet another level with its R2 zoning classification.

"I am not aware of this method in use by anyone else in the southeast, possibly nationwide," said Peter Hill, AIA, President of Hill Design Associates. "It is revolutionary because the ability to have more units per acre increases the value therefore allowing us to design a high quality, luxury building that would create a signature style for the developer."

A signature style was an important requirement of the developer due to immense competition in the Atlanta housing market. To capitalize on the in-town urban market, Sterling at the Park needed to stand apart from other buildings in the area. HDA met this requirement with architecture designed to address the conflict between the convenience, commerce and culture of urban life and the natural desire for the peace and quiet of life in the country.

The centerpiece of the design is a medieval court garden within a courtyard visible only from within the building. With apartment units overlooking the courtyard and the majestic fountain of carved lions, this "secret garden" is a quiet place for study, contemplation or conversation away from the noise and bustle of the surrounding city.

The Fountain of Four Rivers, located in a garden area at the front of the building, provides a pleasant connection between the public pedestrian and the private residences and common areas inside the development. The front facade of the building contains a sweeping grand staircase, formal terrace and covered loggias that combine to form a classic design that has endured since the 15th century.

"Our goals for this project were very ambitious, yet HDA consistently met and exceeded our expectations," said John Draper, Executive Vice President of The Sterling Group. "HDA worked diligently with city officials to develop creative solutions to code limitations that maximized use of the property as well as created a beautiful living space for our residents."

About Sterling at the Park

Sterling at the Park is located in Midtown Atlanta between 14th Street and Peachtree Street adjacent to Piedmont Park. The 188 luxury apartment residences include efficiency apartments, as well as one and two bedroom units in roommate and family layouts. This innovative residence was tailored to meet the needs of the sophisticated urban professional who demands a luxurious lifestyle, often walks to work and places a premium on time. The exquisite mid-rise began leasing last summer and is now at 97% occupancy.

# # #

Editors Note: Site and building photos are available at www.sterlingatthepark.com.